🧭 Overview
🧠 One-sentence thesis
Financial statement analysis uses horizontal analysis, vertical analysis, common-size statements, and targeted ratios to evaluate a corporation's operational performance and financial health over time, enabling managers and investors to identify strengths, weaknesses, and make informed decisions.
📌 Key points (3–5)
- Why analyze: Businesses publish financial statements to communicate operating performance and economic health; analysis reveals useful information about performance over time and current financial health to guide future decisions.
- How analysis works: Most analysis uses ratios that relate one amount to another (division yielding decimals or percentages), but no ratio is meaningful by itself—it must be compared to desired/expected results, previous results, other companies, or industry standards.
- Four main approaches: Horizontal analysis (changes over time), vertical analysis (each line as percentage of a total), common-size statements (percentages only for cross-company comparison), and ratio analysis (liquidity, solvency, profitability, return on investment).
- Common confusion: A "good" ratio value is subjective and varies by company—what one firm considers too high (e.g., too little debt) another may consider too low (e.g., too little asset value for liabilities); context and company strategy matter.
- Outcome: Areas of weakness are identified and followed up with improvement measures; elements of strength are reinforced and continued.
📊 Purpose and context of financial statement analysis
📊 Why businesses publish financial statements
- Businesses publish financial statements to communicate information about their operating performance and economic health.
- The income statement shows profitability by presenting revenue and expenses for a period, summarizing in net income.
- The retained earnings statement reports all profit accumulated since the business began operations.
- The balance sheet is a comprehensive summary listing assets, liabilities, owner investments, and accumulated profit.
🔍 The analysis step
Once the financial statements are available, the next step is to analyze them to glean useful information about a corporation's performance over time and its current financial health.
- These insights help business managers and investors make decisions about future courses of action.
- Areas of weakness may be identified and followed up with appropriate measures for improvement.
- Elements of strength should be reinforced and continued.
🩺 The "annual check-up" analogy
The excerpt compares financial statement analysis to a doctor's annual check-up:
- A physician evaluates overall health by testing multiple body parts, vital signs, and chemical levels.
- Results may be positive in some areas and less so in others; one deficiency may impact the body as a whole.
- As weaknesses are uncovered, measures (medication, procedures, exercise, diet changes) are prescribed.
- Subsequent testing reveals progress over time.
- Example: If high cholesterol and excessive weight are discovered, lifestyle changes and medication may be recommended; the following year's visit reveals progress.
Similarly, financial statements represent the current condition of an organization as a whole for a period of time. Probing, testing, and spot-checking efforts verify areas of strength and pinpoint weaknesses. Action plans for improvement may then be prescribed to address substandard line items going forward.
📏 Horizontal analysis
📏 What horizontal analysis measures
Horizontal analysis: noting the increases and decreases both in the amount and in the percentage of each line item on the same financial statement over time.
- Comparative financial statements place two years (or more) of the same statement side by side.
- The earlier year is typically used as the base year for calculating increases or decreases in amounts.
- Important information results from looking at changes in dollar amounts and percentage differences.
📈 How to read horizontal analysis
The excerpt provides an example using Jonick Company's 2018 and 2019 income statements:
- The first two columns show income statement amounts for two consecutive years.
- The amount and percentage differences for each line are listed in the final two columns.
- The presentation of changes from year to year for each line item can be analyzed to see where positive progress is occurring over time (e.g., increases in revenue and profit, decreases in cost).
- Conversely, less favorable readings may be isolated and investigated further.
Example: In the sample comparative income statement, sales increased 20.0% from one year to the next, yet gross profit and income from operations increased quite a bit more at 33.3% and 60.0%, respectively. However, the final net income amount increased only 7.4%. Changes between the income from operations and net income lines can be reviewed to identify the reasons for the relatively lower increase in net income.
🏦 Horizontal analysis on the balance sheet
The excerpt also shows a horizontal analysis of a firm's 2018 and 2019 balance sheets:
- Again, the amount and percentage differences for each line are listed in the final two columns.
- The increase of $344,000 in total assets represents a 9.5% change in the positive direction.
- Total liabilities increased by 10.0%, or $116,000, from year to year.
- The change in total stockholders' equity of $228,000 is a 9.3% increase.
- There seems to be a relatively consistent overall increase throughout the key totals on the balance sheet.
📐 Vertical analysis
📐 What vertical analysis measures
Vertical analysis: reporting the percentage of each line item to a total amount on each financial statement.
- On the comparative income statement, the amount of each line item is divided by the sales number, which is the largest value.
- On the comparative balance sheet, the amount of each line item is divided by the total assets amount, which is the largest value (and which equals total liabilities and stockholders' equity).
📊 How to read vertical analysis
The excerpt provides examples using Jonick Company's 2019 and 2018 statements:
- On both financial statements, percentages are presented for two consecutive years so that the percent changes over time may be evaluated.
- Each line item is expressed as a percentage of a base figure (sales for income statement, total assets for balance sheet).
- This allows for comparison of the relative size of each line item across years.
Don't confuse: Vertical analysis shows each line as a percentage of a total within the same year, while horizontal analysis shows the change in each line from one year to the next.
📋 Common-size statements
📋 What common-size statements are
Common-size statements: include only the percentages that appear in either a horizontal or vertical analysis.
- The use of percentages converts a company's dollar amounts on its financial statements into values that can be compared to other companies whose dollar amounts may be different.
- They often are used to compare one company to another or to compare a company to other standards, such as industry averages.
🔄 Cross-company comparison example
The excerpt compares the performance of two companies using a vertical analysis on their income statements for 2019:
| Line Item | Jonick | Schneider |
|---|
| Sales | 100% | 100% |
| Cost of merchandise sold | 41.6% | 47.5% |
| Gross Profit | 58.4% | 52.5% |
| Total operating expenses | 35.0% | 35.0% |
| Net income from operations | 23.3% | 17.5% |
| Gain on sale of investments | 13.8% | 22.5% |
| Interest expense | 5.5% | 6.0% |
| Income before income tax | 31.6% | 33.9% |
| Income tax expense | 6.6% | 6.0% |
| Net income | 24.9% | 27.9% |
The common-size income statements show that Schneider has lower gross profit and net income from operations percentages to sales. Yet Schneider has a higher overall net income due to much greater gains on the sale of investments.
🧮 Ratio analysis overview
🧮 What ratio analysis does
Ratio analysis: calculating targeted ratios that use specific amounts that relate to one another to reveal additional insight about a corporation's financial performance and health.
- Horizontal and vertical analyses present data about each line item on the financial statements in a uniform way across the board.
- Additional insight can be revealed by calculating targeted ratios.
- One or more amounts are divided by other amount(s), yielding a decimal or percentage amount.
⚖️ The critical comparison principle
No ratio is particularly meaningful by itself; it needs to be compared to something else, such as:
- Desired or expected results
- Previous results
- Other companies' results
- Industry standards
This comparison lets you know where you stand in terms of whether you are doing better, worse, or the same as what you have expected or hoped for.
🗂️ Four categories of ratios
The excerpt classifies ratios as:
- Liquidity: available cash and ability to quickly convert other current assets into cash to meet short-term operating needs
- Solvency: ability to pay long-term debts; evaluates future financial stability
- Profitability: operational ability to generate revenues that exceed associated costs in a given period
- Return on investment: actual distributions of current earnings or expected future earnings
💧 Liquidity ratios
💧 What liquidity analysis measures
Liquidity analysis: looks at a company's available cash and its ability to quickly convert other current assets into cash to meet short-term operating needs such as paying expenses and debts as they become due.
- Cash is the most liquid asset; other current assets such as accounts receivable and inventory may also generate cash in the near future.
- Creditors and investors often use liquidity ratios to gauge how well a business is performing.
- Since creditors are primarily concerned with a company's ability to repay its debts, they want to see if there is enough cash and equivalents available to meet the current portions of debt.
🔢 Current ratio
What it measures: The ability of a firm to pay its current liabilities with its cash and/or other current assets that can be converted to cash within a relatively short period of time.
Calculation: Current assets divided by Current liabilities = 911,000 divided by 364,000 = 2.5
Interpretation: This company has 2.5 times more in current assets than it has in current liabilities. The premise is that current assets are liquid; that is, they can be converted to cash in a relatively short period of time to cover short-term debt.
A current ratio is judged as satisfactory on a relative basis:
- If the company prefers to have a lot of debt and not use its own money, it may consider 2.5 to be too high – too little debt for the amount of assets it has.
- If a company is conservative in terms of debt and wants to have as little as possible, 2.5 may be considered low – too little asset value for the amount of liabilities it has.
- For an average tolerance for debt, a current ratio of 2.5 may be considered satisfactory.
Don't confuse: Whether the current ratio is considered acceptable is subjective and will vary from company to company.
⚡ Quick ratio
What it measures: The ability of a firm to pay its current liabilities with its cash and other current assets that can be converted to cash within an extremely short period of time.
Calculation: Quick assets (cash + accounts receivable + marketable securities) divided by Current liabilities = (373,000 + 248,000 + 108,000) divided by 364,000 = 2.0
Note: Quick assets include cash, accounts receivable, and marketable securities but do not include inventory or prepaid items.
Interpretation: This company has 2.0 times more in its highly liquid current assets than it has in current liabilities. The premise is these current assets are the most liquid and can be immediately converted to cash to cover short-term debt. Current assets such as inventory and prepaid items would take too long to sell to be considered quick assets.
Don't confuse: The quick ratio is more restrictive than the current ratio—it excludes inventory and prepaid items because they take too long to convert to cash.
🔄 Accounts receivable turnover
What it measures: The number of times the entire amount of a firm's accounts receivable, which is the monies owed to the company by its customers, is collected in a year.
Calculation: Sales divided by Average accounts receivable = 994,000 divided by ((108,000 + 91,000) / 2) = 10.0
Interpretation: The higher the better. The more often customers pay off their invoices, the more cash available to the firm to pay bills and debts and less possibility that customers will never pay at all.
📅 Number of days' sales in receivables
What it measures: The number of days it typically takes for customers to pay on account.
Calculation: Average accounts receivable divided by (Sales / 365) = ((108,000 + 91,000) / 2) divided by (994,000 / 365) = 36.5 days
Note: The denominator of "Sales / 365" represents the dollar amount of sales per day in a 365-day year.
Interpretation: The lower the better. The less time it takes customers to pay off their invoices, the more cash available to the firm to pay bills and debts and less possibility that customers will never pay at all.
📦 Inventory turnover
What it measures: The number of times the average amount of a firm's inventory is sold in a year.
Calculation: Cost of merchandise sold divided by Average inventory = 414,000 divided by ((55,000 + 48,000) / 2) = 8.0
Interpretation: The higher the better. The more often inventory is sold, the more cash generated by the firm to pay bills and debts. Inventory turnover is also a measure of a firm's operational performance. If the company's line of business is to sell merchandise, the more often it does so, the more operationally successful it is.
🗓️ Number of days' sales in inventory
What it measures: The number of days it typically takes for a typical batch of inventory to be sold.
Calculation: Average inventory divided by (Cost of merchandise sold / 365) = ((55,000 + 48,000) / 2) divided by (414,000 / 365) = 45.4 days
Note: The denominator of "Cost of merchandise sold / 365" represents the dollar amount of cost per day in a 365-day year.
Interpretation: The lower the better. The less time it takes for the inventory in stock to be sold, the more cash available to the firm to pay bills and debts. There is also less of a need to pay storage, insurance, and other holding costs and less of a chance that inventory on hand will become outdated and less attractive to customers.
🏛️ Solvency ratios
🏛️ What solvency analysis measures
Solvency analysis: evaluates a company's future financial stability by looking at its ability to pay its long-term debts.
- Both investors and creditors are interested in the solvency of a company.
- Investors want to make sure the company is in a strong financial position and can continue to grow, generate profits, distribute dividends, and provide a return on investment.
- Creditors are concerned with being repaid and look to see that a company can generate sufficient revenues to cover both short and long-term obligations.
⚖️ Ratio of liabilities to stockholders' equity
What it measures: The ability of a company to pay its creditors.
Calculation: Total liabilities divided by Total stockholders' equity = 1,275,000 divided by 2,675,000 = 0.5
Interpretation: Favorable vs. unfavorable results are based on company's level of tolerance for debt. Assets are acquired either by investments from stockholders or through borrowing from other parties. Companies that are adverse to debt would prefer a lower ratio. Companies that prefer to use "other people's money" to finance assets would favor a higher ratio. In this example, the company's debt is about half of what its stockholders' equity is. Approximately 1/3 of the assets are paid for through borrowing.
🏗️ Ratio of fixed assets to long-term liabilities
What it measures: The availability of investments in property, plant, and equipment that are financed by long-term debt and to generate earnings that may be used to pay off long-term debt.
Calculation: Book value of fixed assets divided by Long-term liabilities = 1,093,000 divided by 911,000 = 1.2
Interpretation: The higher the better. The more that has been invested in fixed assets, which are often financed by long-term debt, the more potential there is for a firm to perform well operationally and generate the cash it needs to make debt payments.
💰 Number of times interest charges are earned
What it measures: The ability to generate sufficient pre-tax income to pay interest charges on debt.
Calculation: (Income before income tax + interest expense) divided by Interest expense = (314,000 + 55,000) divided by 55,000 = 6.7
Note: Since interest expense had been deducted in arriving at income before income tax on the income statement, it is added back in the calculation of the ratio.
Interpretation: The higher the better. The ratio looks at income that is available to pay interest expense after all other expenses have been covered by the sales that were generated. The number of times anything is earned is always more favorable when it is higher since it impacts the margin of safety and the ability to pay as earnings fluctuate, particularly if they decline.
💵 Number of times preferred dividends are earned
What it measures: The ability to generate sufficient net income to pay dividends to preferred stockholders.
Calculation: Net income divided by Preferred dividends = 248,000 divided by 12,000 = 20.7
Interpretation: The higher the better. The ratio looks at net income that is available to pay preferred dividends, which are paid on an after-tax basis, and after all expenses have been covered by the sales that were generated. The number of times anything is earned is always more favorable when it is higher since it impacts the margin of safety and the ability to pay as earnings fluctuate.
📈 Profitability ratios
📈 What profitability analysis measures
Profitability analysis: evaluates a corporation's operational ability to generate revenues that exceed associated costs in a given period of time.
- Profitability ratios may incorporate the concept of leverage, which is how effectively one financial element generates a progressively larger return on another element.
- The first five ratios look at how well the assets, liabilities, or equities in the denominator of each ratio are able to produce a relatively high value in the respective numerator.
- The final two ratios evaluate how well sales translate into gross profit and net income.
🔄 Asset turnover
What it measures: How effectively a company uses its assets to generate revenue.
Calculation: Sales divided by Average total assets (excluding long-term investments) = 994,000 divided by ((3,950,000 - 1,946,000 + 3,606,000 - 1,822,000) / 2) = 52.5%
Note: Long-term investments are not included in the calculation because they are not productivity assets used to generate sales to customers.
Interpretation: The higher the better. The ratio looks at the value of most of a company's assets and how well they are leveraged to produce sales. The goal of owning the assets is that they should generate revenue that ultimately results in cash flow and profit.
💎 Return on total assets
What it measures: How effectively a company uses its assets to generate net income.
Calculation: (Net income + Interest expense) divided by Average total assets = (248,000 + 55,000) divided by ((3,950,000 + 3,606,000) / 2) = 8.0%
Note: Interest expense relates to financed assets, so it is added back to net income since how the assets are paid for should be irrelevant.
Interpretation: The higher the better. The ratio looks at the value of a company's assets and how well they are leveraged to produce net income. The goal of owning the assets is that they should generate cash flow and profit.
🏆 Return on stockholders' equity
What it measures: How effectively a company uses the investment of its owners to generate net income.
Calculation: Net income divided by Average total stockholders' equity = 248,000 divided by ((2,675,000 + 2,447,000) / 2) = 9.7%
Interpretation: The higher the better. The ratio looks at how well the investments of preferred and common stockholders are leveraged to produce net income. One goal of investing in a corporation is for stockholders to accumulate additional wealth as a result of the company making a profit.
🎯 Return on common stockholders' equity (ROE)
What it measures: How effectively a company uses the investment of its common stockholders to generate net income; overall performance of a business.
Calculation: (Net income - Preferred dividends) divided by Average common stockholders' equity = (248,000 - 12,000) divided by ((83,000 + 2,426,000 + 83,000 + 2,198,000) / 2) = 9.9%
Note: Preferred dividends are removed from the net income amount since they are distributed prior to common shareholders having any claim on company profits.
Example: In this example, shareholders saw a 9.9% return on their investment. The result indicates that every dollar of common shareholder's equity earned about $0.10 this year.
Interpretation: The higher the better. The ratio looks at how well the investments of common stockholders are leveraged to produce net income. One goal of investing in a corporation is for stockholders to accumulate additional wealth as a result of the company making a profit.
📊 Earnings per share on common stock
What it measures: The dollar amount of net income associated with each share of common stock outstanding.
Calculation: (Net income - Preferred stock dividends) divided by Number of shares of common stock outstanding = (248,000 - 12,000) divided by (83,000 / $10) = $28.43
Note: Preferred dividends are removed from the net income amount since they are distributed prior to common shareholders having any claim on company profits. The number of common shares outstanding is determined by dividing the common stock dollar amount by the par value per share given.
Interpretation: The higher the better. The ratio is critical in reporting net income at a micro level – per share – rather than in total. A greater net income amount will result in a higher earnings per share given a fixed number of shares.
📉 Gross profit percentage
What it measures: How effectively a company generates gross profit from sales or controls cost of merchandise sold.
Calculation: Gross profit divided by Sales = 580,000 divided by 994,000 = 58.4%
Interpretation: The higher the better. The ratio looks at the main cost of a merchandising business – what it pays for the items it sells. The lower the cost of merchandise sold, the higher the gross profit, which can then be used to pay operating expenses and to generate profit.
💹 Profit margin
What it measures: The amount of net income earned with each dollar of sales generated.
Calculation: Net income divided by Sales = 248,000 divided by 994,000 = 24.9%
Interpretation: The higher the better. The ratio shows what percentage of sales are left over after all expenses are paid by the business.
🔬 DuPont analysis
What it measures: A company's ability to increase its return on equity by analyzing what is causing the current ROE.
Calculation: Profit margin × Total asset turnover × Financial leverage
OR
(Net income / Sales) × (Sales / Average total assets) × (Total assets / Total equity)
Example of a simple comparison of two similar companies with the same return on investment of 30%:
| Component | Company A | Company B |
|---|
| Profit margin | 0.30 | 0.15 |
| Total asset turnover | 0.5 | 4.0 |
| Financial leverage | 2.0 | 0.5 |
Results indicate that Company A has a higher profit margin and greater financial leverage. Its weaker position on total asset turnover as compared to Company B is what brings down its ROE. The analysis of the components of ROE provides insight of areas to address for improvement.
Interpretation: Investors are not looking for large or small output numbers from this model. Investors want to analyze and pinpoint what is causing the current ROE to identify areas for improvement. This model breaks down the return on equity ratio to explain how companies can increase their return for investors.
💰 Return-on-investment ratios
💰 What return-on-investment analysis measures
Return-on-investment analysis: looks at actual distributions of current earnings or expected future earnings.
These ratios focus on what investors receive or can expect to receive from their investment in the company.
💵 Dividends per share on common stock
What it measures: The dollar amount of dividends associated with each share of common stock outstanding.
Calculation: Common stock dividends divided by Number of shares of common stock outstanding = 8,000 divided by (83,000 / $10) = $0.96
Note: The number of common shares outstanding is determined by dividing the common stock dollar amount by the par value per share given.
Interpretation: If stockholders desire maximum dividend payouts, then the higher the better. However, some stockholders prefer to receive minimal or no dividends since dividend payouts are taxable or because they prefer that their returns be reinvested. Then lower payouts would be better. The ratio reports distributions of net income in the form of cash at a micro level – per share – rather than in total. A greater dividends per share amount will result from a higher net income amount given a fixed number of shares.
📈 Dividend yield
What it measures: The rate of return to common stockholders from cash dividends.
Calculation: (Common dividends / Common shares outstanding) divided by Market price per share = $0.96 divided by $70.00 = 1.4%
Note: The excerpt assumes that the market price per share is $70.00. The number of common shares outstanding is determined by dividing the common stock dollar amount by the par value per share given.
Interpretation: If stockholders desire maximum dividend payouts, then the higher the better. However, some stockholders prefer to receive minimal or no dividends since dividend payouts are taxable or because they prefer that their returns be reinvested. Then lower payouts would be better. The ratio compares common stock distributions to the current market price. This conversion allows comparison between different companies and may be of particular interest to investors who wish to maximize dividend revenue.
📊 Price earnings ratio
What it measures: The prospects of future earnings.
Calculation: Market price per share divided by Common stock earnings per share = $70.00 divided by $28.43 = 2.5
Note: The excerpt assumes that the market price per share is $70.00. Recall that earnings per share is (Net income – Preferred stock dividends) / Number of shares of common stock.
Interpretation: The higher the better. The more the market price exceeds earnings, the greater the prospect of value growth, particularly if this ratio increases over time.
🎯 Summary and conclusion
🎯 The value of analysis
All the analytical measures discussed, taken individually and collectively, are used to evaluate a company's operating performance and financial strength. They are particularly informative when compared over time to expected or desired standards.
The ability to learn from the financial statements makes the processes of collecting, analyzing, summarizing, and reporting financial information all worthwhile.
📚 Context within financial accounting
Most of this document has been a discussion of financial accounting, which relates to preparing the four financial statements - the income statement, retained earnings statement, balance sheet, and statement of cash flows – for a company as a whole. These reports are prepared according to generally accepted accounting principles (GAAP) to ensure consistency from company to company and period to period. The financial statements are published on a regular basis, such as monthly or annually, primarily for external users such as stockholders, creditors, investors, and government/tax entities.