Role of Managers in Business Finance
Topic 1: Role of Managers
🧭 Overview
🧠 One-sentence thesis
The financial manager's role is to make three critical decisions—investment, financing, and dividend—that together should maximize shareholder welfare while balancing social responsibility.
📌 Key points (3–5)
- Three core decisions: investment (what to invest in), financing (how to fund it), and dividend (how to distribute profits).
- Business structures differ in liability and taxation: sole traders and partnerships have unlimited liability and single taxation; companies have limited liability but face double taxation.
- Financial objective evolution: the goal has shifted from simply maximizing share price to maximizing welfare, which includes social and environmental responsibility.
- Common confusion: maximizing revenue or profit ≠ maximizing shareholder wealth; share price incorporates future expectations and is the better target.
- Five fundamental concepts: time value of money, firm value, risk aversion, market efficiency, and agency relationships underpin all financial decisions.
🏢 Business structures and their trade-offs
🧑💼 Sole trader
A sole trader is an individual who runs and owns the business alone.
Advantages:
- Easy to start; least regulated by ASIC (Australian Securities and Investments Commission).
- Single owner keeps all profits.
- Income taxed once as personal income (no double taxation).
Disadvantages:
- Unlimited liability: if the business has debt or incurs losses, the owner must pay from personal wealth.
- Limited to owner's life unless sold.
- Capital limited to owner's personal wealth, restricting growth.
- Difficult to sell ownership interest.
🤝 Partnership
Two or more people combine their funds to set up a business.
Advantages:
- Shared management responsibility among owners.
- More knowledge and capital available.
- Relatively easy to start.
- Income taxed once as personal income.
Disadvantages:
- Unlimited liability (varies by partnership type):
- General partnership: all partners have unlimited liability.
- Limited partnership: general partners have unlimited liability; limited partners (passive investors) have liability capped at their contribution.
- Incorporated limited partnership: limited liability for most, but at least one general partner has unlimited liability.
- Dissolves when one partner dies or wishes to sell.
- Difficult to transfer ownership.
🏛️ Company
According to the 2001 Corporations Act, a company is a separate legal entity.
Key distinction: Unlike sole traders and partnerships, a company is a legal entity separate from its owners.
Advantages:
- Limited liability: if you invest $400 (20 shares × $20) in Company A and it goes bankrupt with $1 billion in debt, your loss is only $400—lenders cannot recover debt from your personal wealth.
- Unlimited life (does not dissolve with owner changes).
- Separation of ownership and management: owners hire managers to run the business.
- Easy transfer of ownership by selling shares.
- Easier to raise capital through initial public offerings (IPOs).
Disadvantages:
- Double taxation: dividends are paid from after-tax earnings and are not tax-deductible.
- Agency issues: because owners and managers are separate, managers may act opportunistically to maximize their own wealth rather than shareholders' wealth (this problem does not exist in sole traders or partnerships where owners are managers).
🔍 How to distinguish the three structures
| Feature | Sole Trader | Partnership | Company |
|---|---|---|---|
| Legal entity | No | No | Yes (separate legal entity) |
| Liability | Unlimited | Unlimited (varies by type) | Limited |
| Taxation | Once (personal income) | Once (personal income) | Twice (corporate + dividend) |
| Ownership transfer | Difficult | Difficult | Easy (sell shares) |
| Agency issues | None (owner = manager) | None (owners = managers) | Yes (owners ≠ managers) |
💼 Three critical financial decisions
💰 Investment decisions (Capital budgeting)
Long-term decisions about what investments or projects the company should take on.
- What it means: deciding what type of assets to invest in; the starting point of any business.
- Why it matters: all marketing, strategy, and operations flow from the decision to invest in a product or service.
- Example: Facebook's decision to buy WhatsApp, or Disney planning to invest in a theme park in Rio.
- Related concept: working capital management—managing day-to-day finances of the firm.
🏦 Financing decisions (Capital structure)
Deciding the funding source for investment decisions.
- Two broad sources: debt (loans from banks or selling bonds) and equity (selling shares to investors).
- The question: should the company use debt, equity, or a mix of both?
- Example: if Disney builds a theme park in Rio, how will it fund the construction—through bank loans, issuing bonds, selling shares, or a combination?
💵 Dividend decisions
Deciding how much profit to distribute to shareholders vs. reinvest in the business.
- The trade-off: profit can be returned to owners or retained for reinvestment.
- Example: Facebook earns profit from WhatsApp—how much is reinvested in the business vs. returned to shareholders?
🎯 Financial and overall objectives
📈 Why not maximize revenue, minimize costs, or maximize profit?
| Objective | Why it's insufficient |
|---|---|
| Maximize revenue | Ignores costs incurred by the firm. |
| Minimize costs | Could mean not investing in new opportunities, leading the company to go out of business. |
| Maximize profit | Accounting profit can be manipulated by changing accounting rules (e.g., Facebook boosted earnings by $934 million by changing how it accounts for employee stock options). |
📊 Maximize share price (traditional financial objective)
The purpose of a company is to make money for its owners; maximizing current share price increases owners' wealth.
- Why it works: share price incorporates expectations about the company's future (this idea is used in Topic 5 Share Valuation).
- For non-public firms: the equivalent is maximizing owners' equity.
🌍 Revised overall objective: Maximize welfare
- Why the shift?: regulators now impose social responsibility requirements; customers and investors care about society and the environment.
- Evidence:
- 2021 global consumer insights pulse survey: 55% of customers chose sustainable products to protect the environment.
- Eco-friendly consumers are concentrated in Asia-Pacific (Philippines, Indonesia, Vietnam, Egypt, UAE) and aged 23–32.
- UN's 17 Sustainable Development Goals: corporations can contribute to good health, gender equality, responsible consumption, climate action, life below water, life on land, etc.
- Long-term outcome: investors invest in socially responsible firms → higher share price in the long run (supported by academic research by Oliver Hart and Luigi Zingales).
Don't confuse: maximizing welfare does not replace the financial objective; it supports maximizing share price by attracting investors and customers who value responsibility.
🧩 Five fundamental concepts in finance
⏰ Time value of money
A dollar is worth more today than tomorrow because it can be invested today to earn a return.
- Example: invest $100 in 2022 at 10% interest → get $110 in 2023. If receiving money in 2023, you are better off getting $110 than $100.
🏢 Value of firm (Enterprise value)
The sum of the market value of debt and the market value of equity.
- Perspective: calculated from the viewpoint of investors who want to invest in the company.
- Why managers care: higher firm value attracts more investors.
- (You will learn valuation concepts in Topics 4 and 5.)
🎲 Risk aversion
Rational investors prefer more money to less and do not like to take risk; they require higher returns to invest in riskier assets.
- Rational investor behavior: given the same level of return, choose the less risky investment.
- Example comparison (both have average payoff of $100):
- Alternative 1: 50% chance of $200, 50% chance of $0.
- Alternative 2: 90% chance of $0, 10% chance of $1,000.
- Rational investors choose Alternative 1 because it is less risky.
📡 Market efficiency
Investors, managers, and regulators have access to the same information; rational investors process it and make decisions; stock prices reflect all available information.
- Example: In early January 2019, Apple cut its revenue outlook due to slowing demand in China → Apple shares fell 7.8%.
- Sequence: announcement → rational investors receive and process information → sell shares → price adjusts.
💹 Asset pricing
The return (or price) of an asset is determined by its riskiness.
Two types of risk:
- Systematic risk (market risk): related to macroeconomics (interest rates, inflation, etc.).
- Unsystematic risk (company-specific risk): labor strikes, fraud, etc.
Key principle: the market prices only systematic risk; it does not price unsystematic risk.
🤝 Agency relationship
Exists when owners hire managers to run the business (true for companies, not sole traders or partnerships).
Agency conflict/issue:
- Arises when managers act opportunistically to maximize their personal benefit rather than shareholders' benefit.
- Examples: Enron collapse, Lehman Brothers collapse, Royal Commission into misconduct in Australia's financial industry (bad banking behavior).
How to fix agency conflict:
- Align interests: tie a portion of manager's compensation to firm performance.
- Independent directors: have directors with no close family ties to the CEO on the board.
- Regulation: firms face lawsuits if they fail to comply.
- Corporate culture: integrity, ethics, doing the right thing, collaboration, employee safety—strong culture reduces agency issues.
Don't confuse: agency issues exist only in companies (where owners ≠ managers), not in sole traders or partnerships (where owners = managers).